Forum: Vince Voron, AVP at Coca Cola

Today, Vince Voron is an AVP leading Coca-Cola’s strategic integrated marketing design team. Responsible for the graphics, retail and industrial design vision for North America, his work spans design from conception through commercialization. His responsibilities include creating innovative and alluring touchpoints with the greatest number of consumer interactions per day: Millions and millions —including packaging, coolers, digital media and vending machines (many of them interactive and complete with innovative media). While head of Industrial Design for Coca-Cola’s global division he led the form and user interface design for the Coca-Cola Freestyle platform. He also developed the first 3D visual identity system for proprietary Coca-Cola equipment.

Before joining Coca-Cola in 2006, Voron was senior industrial design manager at Apple. During his 16 years there, he developed and led the human factors and color teams responsible for iMacs, PowerBooks, iPods and the iPhone. In addition, he held various leadership roles at Apple offices in Singapore, Ireland and Paris. His background includes a Bachelor Degree in Electrical Engineering from Penn State, an MBA from the University of California and a Masters in Human Ecology Design from the Universite René Descartes in Paris. In addition to being a frequent lecturer at Georgia Tech Vince also serves on the Executive Advisory Board for the University of Wisconsin’s School of Business.