In advertising, the idea is king. But if it doesn’t look great, nobody will notice it. Art direction students work with copywriters, photographers and designers to develop print ads, digital messages, guerrilla concepts, and other brand communications nobody has even thought of yet. And what it all looks like – from the typeface of the headline to where the logo is placed – that’s the job of the art director. Taught the craft by industry pros, art direction students end up with a portfolio that can land them the best jobs in the business.
- About Portfolio School
- Career Services