Mike Byrne is a former Creative Director at Wieden+Kennedy Portland, where he served as the co-creative chief for the agency’s cornerstone Nike Account from 2000 – 2006. During his tenure, W+K Portland amassed more awards than any other agency in the United States including two ‘Agency of the Year’ honors. Importantly, Nike’s business grew exponentially during the course of those six years.
While at W+K, Mike managed a creative group of over thirty people, oversaw creative development for Nike in the US and Latin America. Sub-brands with Nike included: Basketball (Pro and Collegiate), Football, Baseball, Running, Cycling (Lance Armstrong/LiveStrong (Yellow Band), Olympics, Soccer, Tennis and the ACG division. Products included both footwear and apparel for men and women.
Mike’s work on Lance Armstrong’s “Yellow Band” campaign helped raise over $50 million for his charity, LiveStrong. And, almost four years later the yellow band is still on the wrists of millions of people.
Mike has been recognized throughout his career for creative excellence. He has won numerous awards at The Cannes International Advertising Festival (including the Grand Prix 2001), D&AD, The One Show, Art Directors Club, Clios and CA amongst others.